One of my favorite places ever is the discount store. I enjoy the Dollar Tree, Discount Dollar and 99 Cents Only establishments, but am completely open to other less chain-like stores. There's so much excitement at these places, like there are so many parties you have to plan for and the seasons are always in need of decorations! There's also a pervasive blasé attitude about spending which adds to the thrill. This experience alludes to our future demise in contrast by how necessary that Pokemon GO locker poster is, yet frivolous at the same time. It's very confusing (on purpose), not only visually but on a conscious level too.
Design, as impalpable and ethereal as it is, retains a mortality by reflecting society and basically just human development through commerce. But that's boring, and shopping however is not. We gotta release those endorphins right? The design of the dollar store is simple but abundant and relies heavily on our wants of immediacy. How does design capture our human urge to consume? Basically we've been trained visually to recognize certain symbols, shapes and colors to interpret them with our feelings and confuse or urge us to buy, adhere or want a thing.
So why Supreme Value? What does that mean and how did we get here? It's our love of the high and low, and how business defines itself in these differing arenas. There's a satisfaction in defining the intangible and we capture where your business is on the spectrum. We approach design through an art history and pop culture lens, and we understand the brevity of life and business and the beauty in those small moments. We hope to elevate your brand, business or operations with our myriad approach in all things aesthetic with sensible solutions that are easy to use and delightful to look at and use.
This lookbook is a celebration of the visual language of specials, savings and deals, mostly found in grocery and coupon sections of junk mail papers. Using dollar store treasures, these "set-ups" were photographed, then edited and made with some magic in Photoshop and some other Adobe products to produce works of art. Cheap consumer goods elevated to something special and profound, and art can stand the test of time beyond mere human lifetimes. Let's get excited for summer and stay tuned for Fall 2016's Lookbook.